Adoption of Digital Vaccination Services: It Is the Click Flow, Not the Value-An Empirical Analysis of the Vaccination Management of the COVID-19 Pandemic in Germany.

ABSTRACT: This research paper examines the adoption of digital services for the vaccination during the COVID-19 pandemic in Germany. Based on a survey in Germany's federal state with the highest vaccination rate, which used digital vaccination services, its platform configuration and adoption barriers are analyzed to understand existing and future levers for optimizing vaccination success. Though technological adoption and resistance models have been originally developed for consumer-goods markets, this study gives empirical evidence especially for the applicability of an adjusted model explaining platform adoption for vaccination services and for digital health services in general. In this model, the configuration areas of personalization, communication, and data management have a remarkable effect

SUBMITTER: Alscher A 

PROVIDER: S-EPMC10145467 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature