Child-appealing packaged food and beverage products in Canada-Prevalence, power, and nutritional quality.

ABSTRACT:

Background

Children are frequently exposed to marketing on food packaging. This study evaluated the presence, type and power of child-appealing marketing and compared the nutritional quality of child-appealing vs. non-child-appealing Canadian packaged foods and examined the relationship between nutrient composition and marketing power.

Methods

Child-relevant packaged foods (n = 5,850) were sampled from the Food Label Information Program 2017 database. The presence and power (# of techniques displayed) of child-appealing marketing were identified. Fisher's Exact test compared the proportion of products exceeding Health Canada's nutrient thresholds for advertising restrictions and Mann Whitney U tests compared nutrient composition between products with child- /non-child-appeal

SUBMITTER: Mulligan C 

PROVIDER: S-EPMC10156002 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature