Unpacking privacy: Valuation of personal data protection.

ABSTRACT: Information about individual behaviour is collected regularly by organisations. This information has value to businesses, the government and third parties. It is not clear what value this personal data has to consumers themselves. Much of the modern economy is predicated on people sharing personal data, however if individuals value their privacy, they may choose to withhold this data unless the perceived benefits of sharing outweigh the perceived value of keeping the data private. One technique to assess how much individuals value their privacy is to ask them whether they might be willing to pay for an otherwise free service if paying allowed them to avoid sharing personal data. Our research extends previous work on factors affecting individuals' decisions about whether to share personal d

SUBMITTER: Skatova A 

PROVIDER: S-EPMC10156004 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature