Suicide Prevention Using Google Ads: Randomized Controlled Trial Measuring Engagement.

ABSTRACT:

Background

Studies have shown that individuals may search for suicide-related terms on the internet prior to an attempt.

Objective

Thus, across 2 studies, we investigated engagement with an advertisement campaign designed to reach individuals contemplating suicide.

Methods

First, we designed the campaign to focus on crisis, running a campaign for 16 days in which crisis-related keywords would trigger an ad and landing page to help individuals find the national suicide hotline number. Second, we expanded the campaign to also help individuals contemplating suicide, running the campaign for 19 days with a wider range of keywords through a co-designed website with a wider range of offerings (eg, lived experience stories).

Results

In the first study, the ad was show

SUBMITTER: Onie S 

PROVIDER: S-EPMC10160926 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature