Consumer Reactions to Positive and Negative Front-of-Package Food Labels.

ABSTRACT:

Introduction

The National Academy of Medicine recommends that the U.S. adopt an interpretative front-of-package food labeling system, but uncertainty remains about how this system should be designed. This study examined reactions to front-of-package food labeling systems that use positive labels to identify healthier foods, negative labels to identify unhealthier foods, or both.

Methods

In August 2021, U.S. adults (N=3,051) completed an online randomized experiment. Participants were randomly assigned to 1 of 4 labeling conditions: control (calorie), positive, negative, or both positive and negative labels. Labels were adapted from designs for a 'healthy' label drafted by the Food and Drug Administration and displayed on the front of product packaging. Participants selected

SUBMITTER: Grummon AH 

PROVIDER: S-EPMC10166580 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature