Horticulture producer's willingness to participate in contract-based supply chain coordination: A case study from Queensland (Australia).

ABSTRACT: Product export provides an option for horticulture producers in Queensland (Australia) to diversify their market and increase returns from production. Vertical supply chain coordination in the form of contract-based marketing agreements between producers and export agents/distributors could facilitate increased export. The aim of this study was to investigate the willingness of horticulture producers to participate in export focused contract-based marketing agreements. To achieve this aim, a survey including a discrete choice experiment was conducted. The results from a mixed logit model and a latent class model suggest that there are three clusters of producers: a) the export interested, b) the likely risk averse, and c) those well established in the domestic markets. Only producers in gr

SUBMITTER: Schrobback P 

PROVIDER: S-EPMC10174511 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature