Eliciting Opinions on Health Messaging During the COVID-19 Pandemic: Qualitative Survey Study.

ABSTRACT:

Background

Effective public health messaging has been necessary throughout the COVID-19 pandemic, but stakeholders have struggled to communicate critical information to the public, especially in different types of locations such as urban and rural areas.

Objective

This study aimed to identify opportunities to improve COVID-19 messages for community distribution in rural and urban settings and to summarize the findings to inform future messaging.

Methods

We purposively sampled by region (urban or rural) and participant type (general public or health care professional) to survey participants about their opinions on 4 COVID-19 health messages. We designed open-ended survey questions and analyzed the data using pragmatic health equity implementation science approaches. Fo

SUBMITTER: Ruiz S 

PROVIDER: S-EPMC10176135 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature