The joint effect of framing and defaults on choice behavior.
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ABSTRACT: The framing effect leads people to prefer a sure alternative over a risky one (risk aversion) when alternatives are described as potential gains compared to a context-dependent reference point. The reverse (risk propensity) happens when the same alternatives are described as potential losses. The default effect is the tendency to prefer a preselected alternative over other non-preselected given options, without facilitating nor incentivizing the choice. These two effects have mainly been studied separately. Here we provided novel empirical evidence of additive effects due to the application of both framing and default within the same decision problem in a large sample size (N = 960). In the baseline condition, where no default was provided, we measured the proportion of risky choices in li
SUBMITTER: Giuliani F
PROVIDER: S-EPMC10192178 | biostudies-literature | 2023 Jun
REPOSITORIES: biostudies-literature
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