The power of emojis: The impact of a leader's use of positive emojis on members' creativity during computer-mediated communications.

ABSTRACT: The existing literature on emojis offers limited insights on the effects of using emojis in organizational settings, especially in the context of leader-member relationships. The current research examines how a leader's use of positive emojis can influence members' creative performance, a critical determinant of an organization's success and productivity. We find that a leader's use of positive emojis enhances members' creativity and that this effect is mediated by a decrease in members' perception of objectification by the leader. We further find that this impact of a leader's use of positive emojis on members' creativity is stronger when members have a higher level of relationship orientation. Contrary to the popular belief that the use of emojis in a work setting is inappropriate, our f

SUBMITTER: Choi J 

PROVIDER: S-EPMC10194970 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature