Food advertising during children's television programmes in Italy.

ABSTRACT:

Objective

Previous studies from European countries noted that food products promoted on TV for children did not comply with international guidelines, including the World Health Organization European Nutrient Profile Model (WHO-ENPM) and the EU Pledge Nutrition Criteria (EU-PNC, an initiative developed by leading food companies). We aim to provide new data from Italy.

Design

Evaluation of Italian TV advertisements. Data on nutritional values for food product advertised were compared with nutritional standards issued by the WHO-ENPM and the EU-PNC.

Setting

In total, 180 h of TV programmes from six Italian channels, 2016-2017.

Participants

Eight hundred and ten consecutive advertisements during children's programmes.

Results

Out of 810 advertisements, 90 (1

SUBMITTER: Gallus S 

PROVIDER: S-EPMC10195307 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature