The impact of health warnings for sugar-sweetened beverages on consumer perceptions of advertising.

ABSTRACT:

Objective

In February 2020, San Francisco proposed mandatory health warnings for sugar-sweetened beverage (SSB) advertisements. Industry legal challenges stated that the warning would detract from advertisers' ability to convey their intended message and mislead consumers into believing that SSB cause weight gain regardless of consumption amount, lifestyle or intake of other energy-dense foods.

Design

Online between-group experiments tested the impact of SSB warnings on advertising outcomes and consumer perceptions. Respondents were randomised to view six SSB print advertisements with or without a health warning ('Warning' and 'No Warning' condition, respectively). Linear and binary logistic regression models tested differences between groups, including ad recall, brand perc

SUBMITTER: Hammond D 

PROVIDER: S-EPMC10195331 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature