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Intentions to reduce sugar-sweetened beverage consumption: the importance of perceived susceptibility to health risks.


ABSTRACT:

Objective

There are numerous health effects associated with excess sugar-sweetened beverage (SSB) consumption. Interventions aimed at reducing population-level consumption require understanding of the relevant barriers and facilitators. This study aimed to identify the variables with the strongest relationship with intentions to reduce SSB consumption from a suite of variables derived from the literature.

Design

Random-digit dialling of landline and mobile phones was used to survey adults using computer-assisted telephone interviews. The outcome variable was 'likelihood of reducing SSB consumption in next 6 months', and the predictor variables were demographics, SSB attitudes and behaviour, health risk perceptions and social/environmental exposure.

Setting

Australia.

Participants

A subsample of 1630 regular SSB consumers from a nationally representative sample of 3430 Australian adults (38 % female, 51 % aged 18-45 years, 56 % overweight or obese).

Results

Respondents indicated that they were 'not at all' (30·1 %), 'somewhat' (43·9 %) and 'very likely' (25·3 %) to reduce SSB consumption. Multivariate nominal logistic regressions showed that perceiving future health to be 'very much' at risk was the strongest predictor of intention to reduce SSB consumption (OR = 8·1, 95 % CI 1·8, 37·0, P < 0·01). Other significant predictors (P < 0·01) included self-perceptions about too much consumption, habitual consumption, difficulty reducing consumption and likelihood of benefitting from reduced consumption.

Conclusions

Health risk perceptions had the strongest relationship with intentions to reduce consumption. Age and consumption perceptions were also predictors in the multivariate models, whereas social/environmental exposure variables were not. Interventions may seek to incorporate strategies to denormalise consumption practices and increase knowledge about perceived susceptibility to health risks.

SUBMITTER: Dono J 

PROVIDER: S-EPMC10195437 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature

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Publications

Intentions to reduce sugar-sweetened beverage consumption: the importance of perceived susceptibility to health risks.

Dono Joanne J   Ettridge Kerry A KA   Wakefield Melanie M   Pettigrew Simone S   Coveney John J   Roder David D   Durkin Sarah S   Wittert Gary G   Martin Jane J   Miller Caroline L CL  

Public health nutrition 20210121 17


<h4>Objective</h4>There are numerous health effects associated with excess sugar-sweetened beverage (SSB) consumption. Interventions aimed at reducing population-level consumption require understanding of the relevant barriers and facilitators. This study aimed to identify the variables with the strongest relationship with intentions to reduce SSB consumption from a suite of variables derived from the literature.<h4>Design</h4>Random-digit dialling of landline and mobile phones was used to surve  ...[more]

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