Associations between conflicting nutrition information, nutrition confusion and backlash among consumers in the UK.

ABSTRACT:

Objective

To examine the effects of exposure to conflicting nutritional information (CNI) through different forms of media on nutrition-related confusion and backlash among consumers in the UK.

Design

Cross-sectional survey administered via Qualtrics among 18-75-year-old participants in the UK. The sample was stratified by age and gender with quotas defined according to the 2011 UK census distribution.

Setting

Qualtrics' Online panel of respondents in the UK.

Participants

676 participants comprising nearly an equal number of females (n 341) and males (n 335) and a majority (58·6 %) from households whose income was <£30 000.

Results

Our findings showed that nearly 40 % of respondents were exposed to some or a lot of CNI. We found that while exposure to CN

SUBMITTER: Vijaykumar S 

PROVIDER: S-EPMC10195575 | biostudies-literature | 2021 Apr

REPOSITORIES: biostudies-literature