Children's measured exposure to food and beverage advertising on television in a regulated environment, May 2011-2019.

ABSTRACT:

Objective

To quantify food/beverage advertising on television in Montreal (Quebec), to estimate and characterise children's exposure and to examine trends over time.

Design

Television food advertising data were licensed for nineteen food categories and eighteen stations for May 2011, 2016 and 2019. The frequency of advertisements and the average number viewed per child aged 2-11 years overall, by food category and by station type (i.e. youth-appealing (n 3) and generalist (n 15) stations) were determined. The percent change in advertising frequency and exposure between May 2011 and 2019 was calculated.

Setting

Montreal, Quebec, Canada.

Participants

This study used media data and did not directly involve human participants.

Results

The total number of tel

SUBMITTER: Pauze E 

PROVIDER: S-EPMC10195613 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature