Food and beverage marketing in schools: school superintendents' perspectives and practices after the healthy, Hunger-Free Kids Act.

ABSTRACT:

Objective

Children are surrounded by ubiquitous forms of unhealthy food marketing at home and in schools. The US Department of Agriculture now restricts food and beverage marketing that does not meet Smart Snacks in School standards. School superintendents, as districts' top administrators, play a critical role in ensuring marketing policies are implemented and adhered to; however, there is limited research involving this stakeholder group. The current study examined superintendents' perspectives on food marketing in schools and the marketing provision in wellness policies, as well as experiences with the implementation of such policies.

Design

Qualitative focus groups and follow-up interviews (with focus group participants) were conducted by trained researchers.

Setting<

SUBMITTER: Asada Y 

PROVIDER: S-EPMC10200456 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature