Consumer perception and behaviour related to low-alcohol wine: do people overcompensate?

ABSTRACT:

Objective

Compared with standard wines, low-alcohol wines may have several social and health benefits. Innovative production processes have led to high-quality light wines. It is, however, unclear how consumers perceive and consume these alcohol-reduced wines. The current study aimed to investigate how people evaluate low-alcohol wine (Sauvignon Blanc) and if the reduction in alcohol and the information that a wine is low in alcohol influences consumption.

Design

Randomised controlled trial (RCT).

Setting

Participants were invited to a wine tasting and randomised into one of the three conditions: they either tasted a 'new white wine' (12·5 % alcohol content), a 'new low-alcohol white wine' (8·0 % alcohol content) or they tasted the low-alcohol wine but were not aware

SUBMITTER: Bucher T 

PROVIDER: S-EPMC10200567 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature