Non-core food product advertising on free-to-air television in Hong Kong.

ABSTRACT:

Objective

To study the extent and nature of free-to-air television advertisements for non-core products (e.g., fast food or soda) directed at children in Hong Kong.

Design

Television programs from two major Hong Kong free-to-air television channels airing between 06.00 and 24.00 hours from October 2018 to January 2019 were recorded. Eight nonconsecutive days (four weekdays and four weekend days) were selected for analysis. Pearson's χ2 tests were conducted to compare the pattern of food advertisements by program categories, days of the week, television viewing periods and persuasive marketing techniques.

Setting

Free-to-air television programs.

Participants

Not applicable.

Results

Of the 10 348 commercials identified, 18·4 % were for foods, and 35·2 % of

SUBMITTER: Cheung VHI 

PROVIDER: S-EPMC10200646 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature