Examining retweeting behavior on social networking sites from the perspective of self-presentation.

ABSTRACT: On social networking sites, people can express themselves in a variety of ways such as creating personalized profiles, commenting on some topics, sharing their experiences and thoughts. Among these technology-enabled features, retweeting other-sourced tweet is a powerful way for users to present themselves. We examine users' retweeting behavior from the perspective of online identity and self-presentation. The empirical results based on a panel dataset crawled from Twitter reveal that, people are prone to retweet topics they are interested in and familiar with, in order to convey a consistent and clear online identity. In addition, we also examine which user groups exhibit a stronger propensity for a clear online identity, considering the practical value of these users to both social media

SUBMITTER: Shi J 

PROVIDER: S-EPMC10202284 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature