Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals.

ABSTRACT:

Introduction

The focus of cognitive and psychological approaches to narrative has not so much been on the elucidation of important aspects of narrative, but rather on using narratives as tools for the investigation of higher order cognitive processes elicited by narratives (e.g., understanding, empathy, etc.). In this study, we work toward a scalar model of narrativity, which can provide testable criteria for selecting and classifying communication forms in their level of narrativity. We investigated whether being exposed to videos with different levels of narrativity modulates shared neural responses, measured by inter-subject correlation, and engagement levels.

Methods

Thirty-two participants watched video advertisements with high-level and low-level of narrativity while t

SUBMITTER: Dini H 

PROVIDER: S-EPMC10206039 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature