A Long-Term Evaluation of Facebook for Recruitment and Retention in the ENDIA Type 1 Diabetes Pregnancy-Birth Cohort Study.

ABSTRACT:

Background

The Environmental Determinants of Islet Autoimmunity (ENDIA) study is an Australia-wide pregnancy-birth cohort study following children who have a first-degree relative with type 1 diabetes (ACTRN1261300794707). A dedicated ENDIA Facebook page was established in 2013 with the aim of enhancing recruitment and supporting participant retention through dissemination of study information. To measure the impact of Facebook, we evaluated the sources of referral to the study, cohort demographics, and withdrawal rates. We also investigated whether engagement with Facebook content was associated with specific post themes.

Methods

Characteristics of Facebook versus conventional recruits were compared using linear, logistic, and multinomial logistic regression models. Logisti

SUBMITTER: McGorm KJ 

PROVIDER: S-EPMC10210110 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature