How high-intensity sensory consumption fills up resource scarcity: The boundary condition of self-acceptance.

ABSTRACT:

Objective

Everyone in life will experience resource scarcity, which causes self-discrepancy. It is widely known that individuals participate in reactive consumption to solve the problems of self-discrepancy and resources scarcity. This kind of consumption may be symbolically related to the essence of the resource scarcity or may occur in an unrelated domain. This study proposes a theory for "filling up" one's resource scarcity through high-intensity sensory consumption (HISC).

Methods

We used different methods, including one-way analysis of variance (ANOVA), linear regression, mediating effect, and moderating effect, to test the four hypotheses. Four experiments in the study were conducted from May 2022 and August 2022 and involved undergraduates from a university and volunt

SUBMITTER: Peng L 

PROVIDER: S-EPMC10218729 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature