A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand.

ABSTRACT: The present study examines a supply chain consisting of a manufacturer and a retailer. The manufacturer produces a product with a national brand (NB) and the retailer selling both the NB product and his own premium store brand (PSB) product. The manufacturer competes with the retailer through improving the quality by using innovation over time. It is assumed that both advertising and enhanced quality play positive roles in customers' loyalty over time for the NB product. We propose four scenarios, including: (1) Decentralized (D), (2) Centralized (C), (3) Coordination with a revenue-sharing contract (RSH), and (4) Coordination with a two-part tariff contract (TPT). A Stackelberg differential game model is developed, and parametric analyses and managerial insights are provided based on a nu

SUBMITTER: Assarzadegan P 

PROVIDER: S-EPMC10218777 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature