Nutrition-Related Information on Instagram: A Content Analysis of Posts by Popular Australian Accounts.

ABSTRACT: Social media is a popular source of nutrition information and can influence food choice. Instagram is widely used in Australia, and nutrition is frequently discussed on Instagram. However, little is known about the content of nutrition information published on Instagram. The aim of this study was to examine the content of nutrition-related posts from popular Australian Instagram accounts. Australian Instagram accounts with ≥100,000 followers, that primarily posted about nutrition, were identified. All posts from included accounts, from September 2020 to September 2021, were extracted and posts about nutrition were included. Post captions were analysed using Leximancer, a content analysis software, to identify concepts and themes. Text from each theme was read to develop a description and s

SUBMITTER: Denniss E 

PROVIDER: S-EPMC10223443 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature