Factors affecting the intention of Iranian rural women to use medicinal herbs.

ABSTRACT:

Background

This study aimed to identify factors affecting the behavioral intention of Iranian rural women to use medicinal herbs. The research model was developed by integrating "dissatisfaction with modern medicine" into the "theory of planned behavior".

Methods

Data were collected through questionnaire from a sample of 260 Iranian rural women, which were randomly selected. The validity and reliability of the scale were confirmed using expert opinions and Cronbach's alpha method, respectively.

Results

Based on the results of structural equation modeling, attitude (β = 0.44; p < 0.01), subjective norms (β = 0.27; p < 0.01) and dissatisfaction with modern medicine (β = 0.11; p < 0.05) had significant positive effects on rural women's intention to use medicinal herbs. I

SUBMITTER: Saadi H 

PROVIDER: S-EPMC10224271 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature