Using the theory of planned behavior to predict factors influencing fast-food consumption among college students.

ABSTRACT:

Purpose

The purpose of this research is to examine the behavioral factors that impact fast food consumption (FFC) among college students in Pakistan by applying the theory of planned behavior (TPB).

Methods

Cross-sectional survey was distributed to college students in Pakistan. The questionnaire examines the factors associated with six categories: demographics, FFC pattern, intention for FFC, attitudes toward FFC, Subjective Norms (SN), and Perceived Behavioral Control (PBC). Data analysis was conducted using SPSS and SPSS AMOS software using descriptive statistics, inferential statistics (chi-square, t-test, Pearson correlation, and multiple regression analysis), and structural equation modeling (SEM) Analysis.

Results

A total of 220 questionnaires were completed (97

SUBMITTER: Sajjad M 

PROVIDER: S-EPMC10224588 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature