Korean consumers' use and concerns about food delivery service.

ABSTRACT:

Background/objectives

Despite the rapid growth of the online food delivery service market since the outbreak of coronavirus disease 2019, little research has focused on how consumers are using food delivery service and what they are concerned about when using food delivery service. Moreover, previous studies have not paid adequate attention to how these concerns are related to consumers' intention to use food delivery service. Therefore, our study examines behaviors and concerns regarding food delivery service and identifies the key factors in consumers' intention to use food delivery service.

Subjects/methods

Using data collected from 549 Korean consumers, we conducted descriptive analysis, exploratory factor analysis, and multiple regressions.

Results

We found that

SUBMITTER: Rha JY 

PROVIDER: S-EPMC10232206 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature