Implementation of a salt substitute intervention using social marketing in resourced-limited communities in Peru: a process evaluation study.

ABSTRACT:

Objective

This study aimed to conduct a process evaluation of a salt substitute trial conducted in Peru.

Methods

Through semi-structured interviews of intervention participants, we documented and analyzed process evaluation variables as defined by the Medical Research Council Framework. This study was a stepped wedge trial conducted in Tumbes, Peru in 2014. The intervention was a community-wide replacement of regular salt (100% sodium) with "Salt Liz" (75% sodium and 25% potassium) using social marketing strategies to promote the adoption and continued use of the salt substitute in daily life. The components of the social marketing campaign included entertainment educational activities and local product promoters ("Amigas de Liz"). Another component of the interventio

SUBMITTER: Lazo-Porras M 

PROVIDER: S-EPMC10235695 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature