Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.

ABSTRACT:

Introduction

Sex differences exist in children's obesity rates, dietary patterns and television viewing. Television continues to be a source of unhealthy food advertising exposure to children in Canada. Our objective was to examine sex differences in food advertising exposure in children aged 2 to 17 years across four Canadian English language markets.

Methods

We licensed 24-hour television advertising data from the company Numerator for January through December 2019, in four cities (Vancouver, Calgary, Montréal and Toronto) across Canada. Child food advertising exposure overall, by food category, television station, Health Canada's proposed nutrient profiling model, and marketing techniques were examined on the 10 most popular television stations among children and compared

SUBMITTER: Potvin Kent M 

PROVIDER: S-EPMC10237258 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature