Advertisement of unhealthy commodities in Bristol and South Gloucestershire and rationale for a new advertisement policy.

ABSTRACT:

Background

Bristol City Council introduced a new advertisement policy in 2021/2022 which included prohibiting the advertising of unhealthy food and drink (HFSS), alcohol, gambling and payday loans across council-owned advertising spaces. This mixed methods study is part of the BEAR study, and aimed to explore the rationale and the barriers and facilitators to implementing the policy, and describe the perceived advertising environment prior to implementation.

Methods

Semi-structured interviews were carried out with seven stakeholders involved in the design and implementation of the advertising policy. A stakeholder topic guide was developed before interviews took place to help standardise the lines of inquiry between interviewees. A resident survey was developed to collect so

SUBMITTER: Scott LJ 

PROVIDER: S-EPMC10242802 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature