Effects of media portrayal on perceived cruise risk, image, and intentions.

ABSTRACT: This research examines how news media portrayal of Covid-19 cases on cruise ships can produce decision biases. Two experiments were conducted in which news stories were varied according to format, base rate, framing and number size. The results demonstrate that prior cruise experience increases travel intentions and cruise image and lowers perceptions of cruise risk. Perceived risk is higher when the number of cases is presented in concrete numbers versus abstract percentages. Negative framing increases perceptions of cruise risk versus positive framing, especially when expressed in small numbers. The results extend beyond Covid-19 by demonstrating that sensationalism in the news media can result in decision biases that over- emphasize negative outcomes and increases risk perceptions in th

SUBMITTER: Book LA 

PROVIDER: S-EPMC10260374 | biostudies-literature | 2023 Sep

REPOSITORIES: biostudies-literature