Promoting meal planning through mass media: awareness of a nutrition campaign among Canadian parents.

ABSTRACT:

Objective

To evaluate awareness of the Eat Well Campaign (EWC) among parents and assess perceptions about its effectiveness.

Design

Post-campaign evaluation study with a cross-section of parents recruited through random digit dialling. Participants completed an online survey about EWC awareness, its perceived effectiveness among parents and their meal planning practices (attitudes, behaviours and self-efficacy).

Setting

A federal mass-media campaign disseminated by Health Canada (2013-2014) to promote meal planning to Canadian parents.

Participants

Parents (n 964) of children aged 2-12 years from all Provinces and Territories.

Results

Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awarenes

SUBMITTER: Fernandez MA 

PROVIDER: S-EPMC10260515 | biostudies-literature | 2019 Dec

REPOSITORIES: biostudies-literature