Effectiveness of social marketing in improving knowledge, attitudes and practice of consumption of vitamin A-fortified oil in Tanzania.

ABSTRACT:

Objective

To evaluate the effectiveness of a social marketing intervention in enhancing knowledge, attitudes and practice (KAP) related to consumption of vitamin A-fortified oil.

Design

The intervention employed community events, distribution of educational materials and radio broadcasts. The intervention was assessed in a quasi-experimental non-equivalent control group study design by collecting information on KAP regarding vitamin A-fortified oil consumption before and after 9 months of a 13-month intervention.

Setting

Six districts in Manyara and Shinyanga regions in Tanzania were non-randomly selected as the intervention districts and two districts served as the control districts.

Participants

At baseline, 568 lactating mothers with children aged <5 years w

SUBMITTER: Wu DCN 

PROVIDER: S-EPMC10260537 | biostudies-literature | 2019 Mar

REPOSITORIES: biostudies-literature