Food choice motives, attitude towards and intention to adopt personalised nutrition.

ABSTRACT:

Objective

The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition.

Subjects

Nationally representative samples were recruited in nine EU countries (n 9381).

Results

Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was p

SUBMITTER: Rankin A 

PROVIDER: S-EPMC10260806 | biostudies-literature | 2018 Oct

REPOSITORIES: biostudies-literature