Industry use of 'better-for-you' features on labels of sugar-containing beverages.

ABSTRACT:

Objective

To examine the ways in which sugar-containing beverages are being portrayed as 'better-for-you' (BFY) via features on product labels.

Design

Cross-sectional audit of beverage labels.

Setting

Adelaide, Australia. Data on beverage labels were collected from seventeen grocery stores during September to November 2016.

Subjects

The content of 945 sugar-containing beverages labels were analysed for explicit and implicit features positioning them as healthy or BFY.

Results

The mean sugar content of beverages was high at 8·3 g/100 ml and most sugar-containing beverages (87·7 %) displayed features that position them as BFY. This was most commonly achieved by indicating the beverages are natural (76·8 %), or contain reduced or natural energy/sugar conten

SUBMITTER: Brownbill AL 

PROVIDER: S-EPMC10260941 | biostudies-literature | 2018 Dec

REPOSITORIES: biostudies-literature