Media audit reveals inappropriate promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes in South-East Asia.

ABSTRACT:

Objective

To review regulations and to perform a media audit of promotion of products under the scope of the International Code of Marketing of Breast-milk Substitutes ('the Code') in South-East Asia.

Design

We reviewed national regulations relating to the Code and 800 clips of editorial content, 387 advertisements and 217 Facebook posts from January 2015 to January 2016. We explored the ecological association between regulations and market size, and between the number of advertisements and market size and growth of milk formula.

Setting

Cambodia, Indonesia, Myanmar, Thailand and Vietnam.

Results

Regulations on the child's age for inappropriate marketing of products are all below the Code's updated recommendation of 36 months (i.e. 12 months in Thailand and Ind

SUBMITTER: Vinje KH 

PROVIDER: S-EPMC10261673 | biostudies-literature | 2017 Jun

REPOSITORIES: biostudies-literature