Research on the influence and mechanism of human–vehicle moral matching on trust in autonomous vehicles

ABSTRACT:

Introduction

Autonomous vehicles can have social attributes and make ethical decisions during driving. In this study, we investigated the impact of human-vehicle moral matching on trust in autonomous vehicles and its mechanism.

Methods

A 2*2 experiment involving 200 participants was conducted.

Results

The results of the data analysis show that utilitarian moral individuals have greater trust than deontological moral individuals. Perceived value and perceived risk play a double-edged role in people’s trust in autonomous vehicles. People’s moral type has a positive impact on trust through perceived value and a negative impact through perceived risk. Vehicle moral type moderates the impact of human moral type on trust through perceived value and perceived risk.

SUBMITTER: Chen N 

PROVIDER: S-EPMC10262084 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature