Exploring the mass adoption potential of wearable fitness devices in Malaysia.

ABSTRACT:

Objective

The current study explores the formation of an intention to use wearable fitness devices (WFDs) with wearable fitness attributes and health consciousness (HCS). Moreover, the research examines the use of WFDs with the health motivation (HMT) and intention to use WFDs. The study also exposes the moderating effect of HMT between the intention to use WFDs and the use of WFDs.

Methods

Five hundred and twenty-five adults participated in the current study, and data were collected from January 2021 to March 2021 through the online survey of Malaysian respondents. The cross-sectional data was analyzed using the second-generation statistical method of partial least square structural equation modeling.

Results

HCS is insignificantly associated with the intention to us

SUBMITTER: Hayat N 

PROVIDER: S-EPMC10265353 | biostudies-literature | 2023 Jan-Dec

REPOSITORIES: biostudies-literature