Blood Donors' Preferences Toward Incentives for Donation in China.

ABSTRACT:

Importance

Blood donation is critical for health care systems, but donor retention remains challenging. Understanding donors' preferences can inform incentive design and improve retention rates.

Objective

To identify donor preferences for incentive attributes and their relative importance in promoting blood donation among Chinese donors in Shandong.

Design, setting, and participants

This survey study fielded a discrete choice experiment (DCE) with a dual response design among blood donors, analyzing the responses under forced and unforced choice settings. The study took place from January 1 to April 30, 2022, in 3 cities (Yantai, Jinan, and Heze) representing diverse socioeconomic strata in Shandong, China. Eligible participants were blood donors aged 18 to 60 years w

SUBMITTER: Wang Y 

PROVIDER: S-EPMC10267764 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature