Advertising Alternative Cancer Treatments and Approaches on Meta Social Media Platforms: Content Analysis.

ABSTRACT:

Background

Alternative cancer treatment is associated with a greater risk of death than cancer patients undergoing conventional treatments. Anecdotal evidence suggests cancer patients view paid advertisements promoting alternative cancer treatment on social media, but the extent and nature of this advertising remain unknown. This context suggests an urgent need to investigate alternative cancer treatment advertising on social media.

Objective

This study aimed to systematically analyze the advertising activities of prominent alternative cancer treatment practitioners on Meta platforms, including Facebook, Instagram, Messenger, and Audience Network. We specifically sought to determine (1) whether paid advertising for alternative cancer treatment occurs on Meta social media pla

SUBMITTER: Zenone M 

PROVIDER: S-EPMC10267786 | biostudies-literature | 2023 May

REPOSITORIES: biostudies-literature