Incentivizing fruit and vegetable purchases among participants in the Special Supplemental Nutrition Program for Women, Infants, and Children.

ABSTRACT:

Objective

In 2009, the US Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) began to provide participants with cash-value vouchers to purchase fruits and vegetables ($US 10 for women and $US 6 for children per month). The present paper assesses the potential effects of the new WIC incentives on fruit and vegetable purchases among WIC households in two New England states.

Design

A pre-post assessment of changes in fruit and vegetable purchases after the WIC revisions in generalized estimating equation models.

Setting

Scanner data on grocery purchases from a regional supermarket chain in New England, USA.

Subjects

WIC-participating households (n 2137) that regularly shopped at the chain during January-September 2009 and January-Septemb

SUBMITTER: Andreyeva T 

PROVIDER: S-EPMC10270964 | biostudies-literature | 2015 Jan

REPOSITORIES: biostudies-literature