Similar Events but Contrasting Impact: Appraising the Global Digital Reach of World Heart Day and Atrial Fibrillation Awareness Month.

ABSTRACT:

Background

With over 18.6 million deaths annually, cardiovascular diseases (CVDs) are the leading cause of mortality worldwide. One such complication of CVDs that can result in stroke is atrial fibrillation (Afib). As part of global outreach and awareness, World Heart Day and Atrial Fibrillation Awareness Month are celebrated annually on 29 September and the month of September, respectively. Both of these events are important cardiovascular awareness initiatives to assist public education and develop awareness strategies, and they have received considerable support from leading international organizations.

Objective

We studied the global digital impact of these campaigns via Google Trends and Twitter.

Methods

We evaluated the overall number of tweets, impressions, pop

SUBMITTER: Malhotra K 

PROVIDER: S-EPMC10275186 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature