A review of social media platform policies that address cannabis promotion, marketing and sales.

ABSTRACT:

Background

Cannabis marketing exposure via social media may impact use in youth and young adults. Most states with recreational cannabis lack policies regarding social media-based marketing. Thus, we examined such policies among prominent platforms, particularly those popular among youth and young adults.

Methods

In September-October 2022, 3 research team members extracted policies applying to the general community, advertising, and any specific content regarding drug-related content for 11 social media sites: Discord, Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Tumblr, Twitch, Twitter, and YouTube. Using inductive thematic analysis, they then dual-coded restrictions on cannabis-related content (e.g., paid advertising, unpaid promotion, sales). Descriptive anal

SUBMITTER: Berg CJ 

PROVIDER: S-EPMC10278361 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature