More of what? Dissociating effects of conceptual and numeric mappings on interpreting colormap data visualizations.

ABSTRACT: In visual communication, people glean insights about patterns of data by observing visual representations of datasets. Colormap data visualizations ("colormaps") show patterns in datasets by mapping variations in color to variations in magnitude. When people interpret colormaps, they have expectations about how colors map to magnitude, and they are better at interpreting visualizations that align with those expectations. For example, they infer that darker colors map to larger quantities (dark-is-more bias) and colors that are higher on vertically oriented legends map to larger quantities (high-is-more bias). In previous studies, the notion of quantity was straightforward because more of the concept represented (conceptual magnitude) corresponded to larger numeric values (numeric magnitude

SUBMITTER: Soto A 

PROVIDER: S-EPMC10279625 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature