Managing the value Co-creation of peer service providers in the sharing economy: The perspective of customer incivility.

ABSTRACT: Previous studies have discussed the preconditions for peer service providers participation in value co-creation from the perspective of the platforms or the peer service providers themselves. However, little attention has been paid to the influence of customers. In the sharing economy, however, customers interact closely with peer service providers, and they have a major influence on the attitudes and behaviours of peer service providers. Based on resource conservation theory, this study uses three waves of tracking surveys and two experiments to investigate the impact of customer unfriendliness on the shared value creation of peer service providers. The results suggest that rude customers in the sharing economy reduce the value creation behaviour of peer service providers by increasing em

SUBMITTER: Jia Y 

PROVIDER: S-EPMC10279822 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature