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Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management.

ABSTRACT: Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.

SUBMITTER: Kvasnickova Stanislavska L

PROVIDER: S-EPMC10280435 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature

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Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management.

Kvasničková Stanislavská Lucie L Pilař Ladislav L Vogli Xhesilda X Hlavsa Tomas T Kuralová Kateřina K Feenstra Abby A Pilařová Lucie L Hartman Richard R Rosak-Szyrocka Joanna J

PeerJ. Computer science 20230518

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to ...[more]

PMID: 37346616

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Dataset Information

Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management.

Publications

Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management.

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