Content analysis of social media regarding obesity as a chronic disease.

ABSTRACT:

Background

Social media is an effective online communication channel. Obesity has been classified as a chronic disease; yet, social media rarely portrays it as such. This study aims to explore the perception of obesity as a chronic disease through content analysis of social media content of obesity-related health organizations and weight loss commercial applications.

Methods

Using a codebook adapted from the definition of chronic disease, content analysis was conducted to evaluate a set of posts sampled from 11 health-related organizations and 10 weight loss applications Facebook and Twitter accounts. Descriptive statistics were used to assess the extent obesity was portrayed as a chronic disease.

Results

A total of 8,106 posts were extracted: 3,019 posts by organizat

SUBMITTER: Razzak FA 

PROVIDER: S-EPMC10280592 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature