Consumer preferences for micronutrient strategies in China. A comparison between folic acid supplementation and folate biofortification.

ABSTRACT:

Objective

Despite public health efforts, folate deficiency is still largely prevalent in poor, rural populations and continues to cause a large burden of disease. The present paper determines and compares consumer preferences for two folate strategies: folic acid supplementation v. folate biofortification, i.e. the enhancement of the folate content in staple crops.

Design

Experimental auctions with non-repeated information rounds are applied to rice in order to obtain willingness-to-pay for folate products. Thereby, GM or non-GM folate-biofortified rice (FBR) is auctioned together with rice that is supplemented with free folic acid pills (FAR).

Setting

Shanxi Province (China) as a high-risk region of folate deficiency.

Subjects

One hundred and twenty-six women

SUBMITTER: De Steur H 

PROVIDER: S-EPMC10282357 | biostudies-literature | 2014 Jun

REPOSITORIES: biostudies-literature