Aggressive strategies of the COVID-19 pandemic on the apparel industry of Sri Lanka using structural equation modeling.

ABSTRACT: During the COVID-19 crisis, the apparel industry faced many challenges. Aggressive cost-cutting strategies became a top priority, and in turn, these influenced stressors and adversely affected business sustainability. This study examines the impact of aggressive strategies during the COVID-19 pandemic on business sustainability in the apparel industry of Sri Lanka. Further, it investigates whether the relationship between aggressive cost-cutting strategies and business sustainability was mediated by employee stress, considering aggressive cost reduction strategies and workplace environmental changes. This was a cross-sectional study with data collected from 384 employees in the apparel industry in Sri Lanka. Structural Equation Modelling (SEM) was applied to analyze the direct and indirect

SUBMITTER: Rajapakshe W 

PROVIDER: S-EPMC10284376 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature