Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy.

ABSTRACT: This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on companies classified as promoters of Colombia's "orange economy," which relates to the country's cultural and creative diversity. Firms with a non-technological emphasis also require knowledge, innovation, and reputation to perform better. In this regard, the study is based on the work of Hormiga and Garcia-Almeida (2016) who proposed the relationship between accumulated knowledge and innovation as background of reputation. In this paper, the purpose is to understand the internal reputation-building process carried out by MSMEs and the variables that intervene. Therefore, this research accounts for how MSMEs can build

SUBMITTER: Cuero-Acosta YA 

PROVIDER: S-EPMC10284378 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature