How pictorial warnings change parents' purchases of sugar-sweetened beverage for their children: mechanisms of impact.

ABSTRACT:

Background

Pictorial health warnings on sugar-sweetened beverages (SSBs) are a promising policy for preventing diet-related disease in children. A recent study found that pictorial warnings reduced parents' purchases of SSBs for their children by 17%. However, the psychological mechanisms through which warnings affect parental behavior remain unknown. We aimed to identify the mechanisms that explain how pictorial warnings affect parents' SSB purchasing behavior for their children using secondary data from a randomized trial.

Methods

In 2020-2021, parents of children ages 2 to 12 years (n = 325) completed a shopping task in a convenience store laboratory in North Carolina, USA. Participants were randomly assigned to a pictorial warnings arm (SSBs displayed pictorial health wa

SUBMITTER: Hall MG 

PROVIDER: S-EPMC10290296 | biostudies-literature | 2023 Jun

REPOSITORIES: biostudies-literature